We did have record shirt sales, but we're only beating our own records, unlike other clubs, we don't allow the shirts to be sold anywhere other than our own club shops.
Also, the offer in the club shop/website, outside of the Umbro stuff, is a right load of old tat.
I've just looked on ours and Swansea's, only looked on the Polo's and theres no difference 9 on each. what is it you expect in a club shop? Enlighten me.