Some quality posts today lads, all hitting the nail on the proverbial 
You've said it all. The only thing I'll add is that we seem to stick all our eggs in one basket when it comes to transfers and proceed pig-headedly towards either a deadline day overpriced purchase or a flop transfer window. And if it's the former, we end up with a player whose transfer has been overhyped and as a result he receives undeserved focus from media and fans alike.
As has been mentioned the reasons are primarily because we come across as desperate for the player and historically are known for overpaying for players. So how do we get back control over that? Well I'm no Warren Buffet and correct me if I'm wrong, but someone should be thinking how do we wrestle that power away from the selling club... and surely the answer is we should have a list of targets in each of the positions we're looking for from various clubs... which puts us in a position where the club can demonstrate to other clubs that we're prepared to walk away as we have other options available. Give it 3 or 4 transfer windows and they'll soon get the message and at the very least we'll have the choice to address the needs of our squad, and at the very best do so by acquiring our primary targets - efficiently. And of course what I've described is what a DoF would deliver, but it's not a hard concept is it!
Football transfers is one of those markets where the seller has more power than the buyer. But the funny thing is, with the impact of the coronavirus on clubs finances this year it really has become a buyers' market. That is also btw why the likes of Chelsea and even Liverpool have achieved some fantastic purchases. And yet United still manage to get themselves bent over a barrel by the seller! It's insane, there's no other way of describing the incompetence of those in charge.

You've said it all. The only thing I'll add is that we seem to stick all our eggs in one basket when it comes to transfers and proceed pig-headedly towards either a deadline day overpriced purchase or a flop transfer window. And if it's the former, we end up with a player whose transfer has been overhyped and as a result he receives undeserved focus from media and fans alike.
As has been mentioned the reasons are primarily because we come across as desperate for the player and historically are known for overpaying for players. So how do we get back control over that? Well I'm no Warren Buffet and correct me if I'm wrong, but someone should be thinking how do we wrestle that power away from the selling club... and surely the answer is we should have a list of targets in each of the positions we're looking for from various clubs... which puts us in a position where the club can demonstrate to other clubs that we're prepared to walk away as we have other options available. Give it 3 or 4 transfer windows and they'll soon get the message and at the very least we'll have the choice to address the needs of our squad, and at the very best do so by acquiring our primary targets - efficiently. And of course what I've described is what a DoF would deliver, but it's not a hard concept is it!
Football transfers is one of those markets where the seller has more power than the buyer. But the funny thing is, with the impact of the coronavirus on clubs finances this year it really has become a buyers' market. That is also btw why the likes of Chelsea and even Liverpool have achieved some fantastic purchases. And yet United still manage to get themselves bent over a barrel by the seller! It's insane, there's no other way of describing the incompetence of those in charge.
