What a hodge podge of an article. The writer meandered all over the place...acceptable in conversation but he would be slated in any writing group. You could read the whole article without having a clear idea of what he thought or where he was going. Some sentences didn't even make sense in the paragraphs they were tagged on to. Sorry to go on, but this article is a crime against writing. I know because I am a published writer.
Think he was criticising JWP and Beckham, but took a lot of words to say little.