Think I have stated before that the racism commentary is used far too often and at times is now used to describe things that people dot agree with. For example X did not get the job because they were black or Jewish or Gay ect ect. Maybe hey did not get the job because there were better more qualified people interested.
Until everybody stops using racism as a crutch and stop using colour or anything else as an excuse then it is going to be difficult to change perceptions. One more note: using descriptors for describing people is normal using hate speak is not we have to be better at being able to separate the terms used against the meaning behind words otherwise we will never be able to properly integrate.
Sadly, I think the genie might be out of the bottle, except in the exact opposite way people are thinking.