It feels like the club have forgotten what being a fan is actually like. It's taken for granted that we should want to pay through the nose each week for the privilege of coming to Carrow Road and making a good atmosphere. We're not doing our job right if we do anything else. The finance guy seemed to say as much in the October/November "The insight" video. The Carrow Road atmosphere this season hasn't been ideal, but the club have done very little on or off the pitch to improve it.
The 2017 Webber mantra of "ignore the noise" never meant "ignore the thoughts everyone outside of the board room". But that's what it's seemingly become.
Until his comments of the last week, I could feel somewhat sorry for Smith, because the club appear to have stopped doing lots of things that bought Farke support and patience when things were tough. In his first season, the club made a big effort at all levels to educate the fans on what Farke was trying to achieve on the pitch, and the financial realities he faced in doing it. It helped that it was attractive football, and billed as the "Norwich way" from now on, which would undergo evolution not revolution when a new head coach came in. Later in his tenure, Farke was helped by the club's work with supporter groups to boost the Carrow Road atmosphere.
Last season, it felt like Farke had been told his football needed to evolve to stay up. Unfortunately, the combination of poor/late signings, a tough schedule and uncertainty in how best to meet his new brief cost Farke his job. That change to the clubs footballing philosophy felt subtle in the summer, but the appointment of Smith makes it clear with hindsight that the desired change was much more significant. By November the "Norwich way" had been scrapped, replaced with a newfound desire for "pragmatic football" which Smith espoused, but this wasn't really explained well by the club.
Nevertheless, the fans clearly recognised Smith was trying to do something different with an unsuitable squad, and gave him time to find a winning formula. I don't think there was another set of fans in the Premier League last season who would have shown anything like the patience Norwich fans did, at any other club there's no way he lasted beyond March. 12 months on from his appointment, and with a significant squad overhaul, he seems nowhere near finding a functional playing style. Questions have been asked all season, papered over by a positive run of results (which even at the time had people questioning whether the performances earned the results).
What we're trying to achieve on the pitch with Smith-ball hasn't been communicated half as well by the club as Farkeball was. So the fans don't know the aims, and the constantly changing formations gives the impression that Smith doesn't know what Smithball is either (Transfermarkt has 7 formations in 23 games). The only article I saw in the summer trying to explain Smith's gameplan was in The Athletic, which suggested the plan was a 4-3-3 with wingers, and two dynamic "8s" in the middle of the pitch with a holding mid. The 8s arrived in Sara and Nunez, but we then loaned out every winger in the squad (Rashica, Tzolis, Placheta, Rowe injured) except Onel, and seem to abandon this plan by the end of October - we haven't played 4-3-3 since.
And even through all this period excuses were made for Smith. Injuries to key players (Sara, Hayden then Gibbs, and all the LBs), a period where we were denied a stonewall penalty seemingly every game, etc. But there's been no discernible improvement even after a month of training with those players all fit. It's not surprising the fans got frustrated.
Smith then detonated any remaining goodwill with his comments about a "narrative" after the Blackburn game, and pathetic attempts to justify their inability to progress the ball with cherry-picked stats, whilst framing the booing in a way that ironically drives a narrative he's creating. Doubling down on those comments pre-Luton is breathtakingly stupid and unhelpful. I have no idea how he thinks that helps him whatsoever.
It's like the club have been deliberately stacking firewood for the last few months. The media blackout, the lack of clarity around Attanasio's role, poor engagement with fan groups, the dreadful "Insight" video, Webber's Telegraph interview, Webber's "90% of me is enough" comments, etc. It probably goes back BK8-gate when things started going astray. But rather than fix Smith's "Comms error" last week and heal divides, they've poured petrol all over the firewood and lit a bonfire.
Short of a 4-0 win Vs Luton, followed up by a superb home performance, the atmosphere at the Reading game is going to be the most toxic since the Burnley game in 2004(ish) which got Worthington got sacked. And that's entirely the fault of Smith and the club - not the fans.