Which is rather the point than misleading.
Coca-Cola as a business is worth $265b, an estimated $97b of that is for the brand name alone, so it's clearly a major asset for the company. But doesn't register as a tangible asset in the numbers you posted, making the numbers not reflect the actual value of the business.
My business largely trades from a licensing agreement, rather than a brand I own. So in my case, your tangible asset only valuation would work, but on the majority of major companies it wouldn't accurately reflect the value of a company or its share price.