Unfortunately Billy was one of those players who was deadly within an exellent team in the Championship and one which needed every player at the peak of effectiveness in the Premier League. He was an excellent poacher, but teams in the PL can't afford the luxury of players who can do nothing else but poach goals. They have to be carried throughout games, and provided with chance after chance. Reading couldn't do it with Le Fondre, who was arguably every bit as good, maybe better, maybe not. But he was a poacher only as well, and they couldn't afford to play him most of the time.
Billy will do an excellent job for Leeds Utd and goes with my very best wishes. That's been a rare emotion for me, towards ex-players, duriing this summer window.