But it doesn't. The sub-headline reads "Steve Bruce COULD replace Alan Pardew as Newcastle boss", not that he will. The next one down is about Pardew joining Palace, which is also true apparently, then there's something about Bruce willing to work under Mike Ashley, which I don't know about personally, but I suppose if he does want the job he'll have to do.
The story also alludes to Bruce being under pressure, which he is, a good relationship with Graham Carr, which he is known to have and facing competition from two out of work managers for the job, which he will.
I hate the Daily Mail with a passion, but I don't see any lazy journalism there at all, there certainly isn't any bullshit. In fact it's probably the best article they've ever written ever.