Yes its all bulshit aint it.
Doesnt Man City owner partly own Etihad Airways so making the Stadium and shirt sponsorship just basically ploughing his own money in???
He completely owns the airline, though it's not against the rules for the owner to sponsor his own club's stadium, King Power do it, Ashley tried to make St James' the Sports Direct stadium and Stoke will be playing at the Bet365 Stadium next season. The issue comes if it's obvious that you're flouting the fair play rules, so the rules state that sponsorship deals should not be significantly different to other clubs deals, though they're very vague rules.

