I wonder what the original idea behind it was? Maybe to spice things up a bit, so that you get early results, then looking for later results to see what your team does in terms of league position, go up the table, down the table.
Is it to see if more fans would go to the Championship games because they can then watch the EPL later on, or keep an eye on the results. Are they hoping more people will go earlier because then they can make the dinner table at 5pm or they have a night out so can get ready in time? I do wonder.