Very revealing.
Lovren I can actually sympathise with to an extent (having taken a step back and rationalised the situation). It's clear his main loyalties were always to Cortese and Pochettino - they signed him up to an ambitious project and I can remember him saying that he felt the project was over once they both left along with key players. We all thought that too on here in fairness.
Then a once-in-a-career chance to move to a huge club like Liverpool pops up. Foreign players don't grow up dreaming about playing for Southampton (I doubt he'd ever given us a moment's thought before being approached by us), but they do aspire to join clubs like Liverpool. A 'career footballer' desperately wanting to join one of the biggest clubs on the planet and leave a club in turmoil isn't exactly shocking.
We made a tidy profit and have far superior replacements. He also fulfilled his contractual duties by turning up for pre-season (albeit begrudgingly). This kind of mercenary behaviour is more normal and tolerated more outside of the British game. Plus, at least he had the decency to put in a transfer request...
... Which brings me on to Twatbeard. His personality seemed to fundamentally change for the worse during last season. It's hard for us on here to pinpoint where this arrogance came from without guessing. It was probably a mixture of an England call, becoming captain (he wasn't always in the side the season before, remember), our lofty position in the league and acclaim from pundits.
He, our club captain, weaseled his way out of a faltering ship a year after signing a long-term deal and saying he'd "snap your hand off" if offered the opportunity to finish his career at Saints. He signed Liverpool shirts while still a Southampton player, refused to submit a transfer request, 'dreamed of playing at Liverpool' whilst being our captain (this from an Everton fan too!) then took out that advert in the Echo as a final insult.
Who remembers him celebrating with "Happy Birthday Mum x" on his shirt after the Clattenburg incident? Another utterly cynical PR move. Even after scoring that wonderful goal against Hull, his first reaction was to gob off at the Hull fans and point at the name on his back. Arrogance personified.
Lovren seems to acknowledge that any bad feeling towards him is warranted. This interview proves that Lallana still just doesn't get it - "I'll take it as them missing me." No Adam, take it as us telling you that you're a ****.