There's two types here.
1. The arabs and the russian oligarch... these never expected to do anything but gain status. The emirates brand is plasters across the globe, the man city of new york for example.. its all about showing off their country and investment power.
2. the guy who thinks its a good investment for brand. Do companies invest in F1 for profit? No. they invest to get the name out..
So in case anyone missed this, New England Sports Ventures was formed in 2001 to buy the red sox. it was a regional group in the back arse of yankland. They built a regional cable company on the back of that.
This lot were flirting with fulham before we ran onto the rocks and they saw a bargain and came in and got us for a STEAL. they have then grown into a mult national organisation where frankly they don't know where they are going next. They literally pissed thier pants with glee the first asian tour we did. They got the shock of their lives two years later when nobody turned up.
They have given LFC interest free loans to balance the books, and have built on a self sustaining model. LFC will pay for its own stand but the capital came from them. they expected us to pay £77 to do it... the shock they got was massive and as a result i think they will back off. We have opened global markets to their US products and warrior/NB etc but there is only o far they can go.
Compared to the arabs or the chinese these guys are small time. They will do what they do and having a deepish pocket to fund us up to a point was needed to stabilise the club.
As of now LFC need someone to say hey... to compete even if that anfield road end is "marginal" we need to get it done. we need someone to be saying to klopp sure sure you want to train guys but theres 50mil right here... say what you need..
Agree with all of that. My biggest gripe with FSG was the vacilating over the Suarez case - they did neither one thing nor another in the end and ran scared when the English press threatened to crucify their brand. They were slow to rebuild Anfield, and considering they were given the club at a knockdown price by RBS on the basis that they were ready to go and do the job I find that puzzling. The did recapitalise the club though after the H&G fiasco when administration and a ten point reduction was possible; for that we should we be grateful.
But are they now looking at it as a way to make money and win the occasional cup - a Newcastle model with the odd season of CL? Leicester have raised hopes that any team can still win the league; well let's hope so as we're not even at the Arsenal model of continuous CL football without a hope of winning the EPL, let alone genuine title contenders after six years of FSG. And unless we do a Leicester, nothing will change soon.

[HASHTAG]#ouryear[/HASHTAG]