Ticket Prices

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Garlic Klopp said:
Like the idea of the free tickets to kids nominated by their teachers, although my experience of rewards for kids in school means the most disruptive kid will get a reward for just managing to sit still and not hit anyone during the lesson, whilst the kids who work hard and put effort in get nothing.
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Had experience of this when my son was at primary school. The most disruptive, bully in my sons year was rewarded with tickets to Chelsea because he managed a whole week at school!!
My son said that when he was given the tickets during morning assembly, pretty much all of the other pupils jeered him. Even 10 year olds understood how crass it was, shame the teacher in question didn't !!
 
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jaffaklopp said:
FSG have spoken:

http://www.liverpoolfc.com/news/announcements/206821-fsg-s-message-to-liverpool-supporters

Dear Liverpool supporters,

It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.

The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.

From our first days as owners we have understood that serving as custodians of this incredible institution is a distinct privilege and as such, we have been driven solely by the desire to return LFC to the pinnacle of football. In the world of modern football, growing the club in a sustainable way is essential to realising this objective.

To that end, we have never taken a single penny out of the football club. Instead we have injected vast sums of our own money to improve the playing squad and modernise LFC’s infrastructure - exemplified by the £120million advance from FSG to build the new Main Stand. This massive undertaking was made in order to provide more supporters access to Anfield and also to produce additional revenue to help us compete financially with clubs that have greater resources. When it opens in August this year, the stand will accomplish those goals, thereby fulfilling a promise we made upon acquiring LFC in 2010.

We were strongly engaged in the process to develop the ticketing plan for 2016-17. We met directly with representatives of LFC’s Supporters’ Committee and along with LFC management, wholeheartedly agreed with major concerns raised, notably: access for local and young supporters; engagement and access to Anfield for local children; access to Premier League matches for those in Liverpool most challenged by affordability.

We believe the plan successfully addressed these concerns and are disappointed that these elements have been either lost or, worse, characterised as cynical attempts to mask profiteering in the plan as a whole. Rather, we prefer to look at them as the parts of the ticketing plan we got right.

On the other hand, part of the ticketing plan we got wrong.

In addition to the other elements of the plan we proposed price increases on a number of tickets. These pricing actions generated growth in general admission ticketing revenue on a like-for-like basis exclusive of revenue from newly-added GA seats.

We believed by delivering a vastly improved seat offering in what will be the newest stand in English football, concentrating the price increases on those tickets typically purchased by fans least sensitive to affordability, and for LFC to begin repaying the £120million advance from FSG for the new Main Stand that these increases were supportable even in the context of growth in revenues from the new Premier League TV deal.

However, the widespread opposition to this element of the plan has made it clear that we were mistaken.

A great many of you have objected strongly to the £77 price level of our most expensive GA seats and expressed a clear expectation that the club should forego any increased revenue from raising prices on GA tickets in the current environment.

Message received.

After an intense period of consultation with LFC management we have decided to make major revisions to our ticketing structure for 2016-17:

  • Removal of game categorisation – regardless of the opposition fans will pay the same price for matchday tickets.
  • The pricing of tickets will be readjusted to result in zero revenue growth from GA ticketing on a like-for-like basis.
  • Though individual ticket prices may move marginally from this season, we are freezing our 2016-17 GA ticket revenue at the 2015-16 level exclusive of newly-added seats in the new Main Stand.
  • The price of our highest general admission ticket will be frozen at the 2015-16 level - £59.
  • The price of our highest season ticket will be frozen at the 2015-16 level - £869. The lowest price reducing a further £25 from the 2015-16 level to £685, as well as all other tiers being frozen or reduced.
  • £9 GA seats will be offered for each and every Premier League match, an allocation of more than 10,000 tickets across the season.
We would hasten to add that the other initiatives announced last week in the 2016-17 plan will remain:

  • 17-21 young adult concession – 20,000 tickets across the Premier League season available at a 50 per cent reduction for young people.
  • 1,000 tickets to Premier League matches across the season will be given away free of charge to Liverpool schoolchildren based on merit, as recommended by their teachers.
As a sign of our commitment to this improved ticketing structure, we are further announcing that this plan shall be in effect for both the 2016-17 and 2017-18 seasons. For the next two seasons, LFC will not earn a single additional pound from increasing general admission ticket prices.

We believe we have demonstrated a willingness to listen carefully, reconsider our position, and act decisively. The unique and sacred relationship between Liverpool Football Club and its supporters has always been foremost in our minds. It represents the heartbeat of this extraordinary football club.

More than any other factor by far, that bond is what drives us to work tirelessly on behalf of the club and its future. We have great conviction in our world-class manager and our young, talented squad and know that in time the on-pitch success we all crave will be realised.

We look forward to sharing in that success with you.

John W Henry, Tom Werner, Mike Gordon
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FAN POWER!!!
 
Ok its only the Daily Fail but if there's any truth in this FSG knew they were in for a big pay day for the main stand partnership when they tried to fleece the supporters over ticket prices.

Liverpool close to £90m naming rights deal for new Main Stand with Far East company... and Mario Balotelli could move to China

http://www.dailymail.co.uk/sport/fo...d-Far-East-company-Mario-Balotelli-China.html

No wonder they backed down.:)
 
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InFlannoWeTrust said:
If they sell balotelli to China then all is forgiven <diva>[/QUOT

Yeah, **** my Sino brethren. If they're not clever enough to get on the slow boat OUT of China, then they deserve Mario. Love to see the state of his bathroom when their new year comes around again.
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InFlannoWeTrust said:
If they sell balotelli to China then all is forgiven <diva>[/QUOT

Yeah, **** my Sino brethren. If they're not clever enough to get on the slow boat OUT of China, then they deserve Mario. Love to see the state of his bathroom when their new year comes around again.
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Page_Moss_Kopite said:
Ok its only the Daily Fail but if there's any truth in this FSG knew they were in for a big pay day for the main stand partnership when they tried to fleece the supporters over ticket prices.

Liverpool close to £90m naming rights deal for new Main Stand with Far East company... and Mario Balotelli could move to China

http://www.dailymail.co.uk/sport/fo...d-Far-East-company-Mario-Balotelli-China.html

No wonder they backed down.:)
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It does make an utter mockery of their attempts to raise the prices. What the **** were they thinking? They could have used any naming rights deal as a great propaganda coup to say "we've secured this deal meaning we can keep the prices down whilst funding the build". No problem, job done, good work all round.

Now their attempts to raise them look even more like pure greed. They must have known this deal was a possibility before announcing the price rise.
 
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The artist JerryChristmas said:
It does make an utter mockery of their attempts to raise the prices. What the **** were they thinking? They could have used any naming rights deal as a great propaganda coup to say "we've secured this deal meaning we can keep the prices down whilst funding the build". No problem, job done, good work all round.

Now their attempts to raise them look even more like pure greed. They must have known this deal was a possibility before announcing the price rise.
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According to the fans in the ticket committee FSG went into it with the plan of increasing revenue on everything by some percentage. That's where the £2m came from, and it didn't depend at all on increases in revenue from other sources.

That means if they made a bonus of £1 billion from somewhere on commerce, they still wanted to increase the revenue from tickets and merchandise and everything else by their original targets.

The most ******ed strategy ever and it blatantly failed for them. No doubt the extra £2m they tried to make has already been more than lost on lawyers and fees associated with making the quick u-turn.
 
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Page_Moss_Kopite said:
Ok its only the Daily Fail but if there's any truth in this FSG knew they were in for a big pay day for the main stand partnership when they tried to fleece the supporters over ticket prices.

Liverpool close to £90m naming rights deal for new Main Stand with Far East company... and Mario Balotelli could move to China

http://www.dailymail.co.uk/sport/fo...d-Far-East-company-Mario-Balotelli-China.html

No wonder they backed down.:)
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Good point.

This sponsorship would have to have been in the offing before a spade was put in ground so I think this was factored into the revenues and they still thought the prices were good.
 
What they should do is offer tickets to locals for half price or something. If you live within certain area, ie postcode falls within 20 mile radius or something, get in half price. Get local people back into the stadium.

On top of that, would be amazing if one of the big prem clubs, even if for one season, just said we're going to charge no more than 15 for a ticket. Next year it may go back to normal, but just this one ear, well reward all you regulars with cheaper tickets.
 
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