Ok so I did a quick google search, and I got the following straight away that reflect factors you will discuss;
Ridley, I (2011)
There's a Golden Sky, A & C Black: London.
Slack, T (2004) "The Commercialisation of Sport"
, in
British Football and Social Exclusion, Wagg, S (ed), Routledge: London.
Black, L et al (2001)
The Changing Face of Football, Bloomsbury Academic: London.
Goddard, J & Sloane, P (2014)
Handbook on the Economics of Professional Football, Edward Elgar Publishing: London.
Rees, P. (2014)
The Three Degrees, Constable and Robinson Ltd: London.
(and the first three appropriate website links)
http://www.bbc.co.uk/sport/0/football/22314015
http://www.theguardian.com/media/2007/jun/15/sport.rupertmurdoch
http://www.bbc.co.uk/sport/0/football/32077356
If your contention is that tackling the subject from a "fan's" perspective is original, then you will have to give a robust description of a fan, because anybody who happens to write about football I would assume has some inherent interest in the game. As a point of note, I might add that it will be worth your time providing your own definition in this work, as it will not only eat valuable word count, but also as I find supporter and fan as two distinct entities. A fan(atic) expresses a strong preference for a club, a supporter is someone who puts their hand in their pocket to watch them play and "supports" them during a game.
You should sack off the survey your professor has told you to do, with it's limited available responses, and go round forums and actually read what is written if you are desperate for a day-to-day punter's thoughts. For example, this forum has a search box. Simply typing in "TV" and "football" yielded a million threads, one of which is
http://www.not606.com/threads/tv-deals-and-the-state-of-the-game.291833/#post-7602496