Had to look it up as it is years since I read it.

Newton Heath was £3000 in debt and was close to being liquidated.
John Davies invested clearing debt and buying players and renamed you Manchester United.
Under these new rules a rich man can no longer do that for a club.
Lets be honest about this marketing of Manchester United.
This imo came about because of the players you had at the time, rather than just marketing the brand Manchester United.
You could have had the best marketing firm in the world pushing MU at the time and if they had had a crap group of players nothing would have happened.
As it was in the early nineties even one of my sons insisted on wearing a Cantona shirt.
In every other walk of life investment is needed to move forward, investment has more chance of success than luck.
The only proviso I would make on football investment would be that the club and ground can not be used as bargaining chips.
Or invest money as so called loans, as in the case of Portsmouth.
It is unfair to say to smaller teams, yes we have invested heavily in the past, but now we and the other top teams are set for the foreseeable future, so you can't make similar investments.
FP is not to stop clubs going to the wall.
Placing rules in place to stop fly by nights would.
FP only benefits the richest clubs, because they are ALREADY rich with large fan bases and can cope with it.
And that is the way they want it.
Which is why Man U Liverpool etc. are all for it.