Go on, do as you're telt. Start believing!
Seriously, are they taking the piss? Start believing what? That your owners only intent is to keep you in the league on the absolute bare minimum of investment? Or start believing that he won't sack a manager who's clearly out of his depth at a club of this size because all because it would interfere in a private arrangement based on repaying a personal debt?
Clearly it's a really half arsed bodge job of trying to regain fans faith but it's oh so week.
Think your head of marketing needs taking out back and shooting. I think it's cheeky and patronising myself.