I had an email today from TOFFS who I have bought a couple of City shirts from in the past. It included the phrases.
"If at £90 the current World Cup England shirt is a little rich for you, get your traditional England shirt from TOFFS instead for just £39.99!"
"Don't be a mug get an England Mexico replica shirt for less than half the price "
I think its great that someone at TOFFS has seen a marketing opportunity arising from the recent poor publicity the highly priced England shirt has had.
Is our club doing enough to maximise the potential opportunities arising from our current success.
"If at £90 the current World Cup England shirt is a little rich for you, get your traditional England shirt from TOFFS instead for just £39.99!"
"Don't be a mug get an England Mexico replica shirt for less than half the price "
I think its great that someone at TOFFS has seen a marketing opportunity arising from the recent poor publicity the highly priced England shirt has had.
Is our club doing enough to maximise the potential opportunities arising from our current success.