First, your basis for us being "like Arsenal" is what, exactly? Have you been privvy to the club's business plan? Are you actually the Orange Tree landlord? Perhaps Mike Ashley was best man at your wedding? Or are you taking comments from odds and sods as the de facto standard our club strives to be?
Ask yourself, in what dimension can we ever compete with Arsenal, ever? When have we ever shown ourselves to be as big, as rich or as profitable a club as they? I could claim I'd like to model myself on Richard Branson's entrepreneurial ability, doesn't mean I actually can, though.
Their fans are as fickle as any other. If I'd asked you a few years ago if you'd be happy 8th in the league with the squad we had, you'd have feckin snapped my hand off. I'm talking about us being in the Championship and subsequently just getting promoted. In fact, the year we went down you'd have given your right bolock for what we have today. Same as Arsenal fans - how many times did they whinge about wanting Wenger out in the past couple of years? How many moaned that finishing fourth was showing no ambition at all, how selling RVP was a sign of the times, and so on. Repeat this season for Man Utd. In fact, last season when City's title defence whimpered (relatively speaking) out so early, the calls for Mancini's head could be heard across the country - where's the ambition, they cried.
We cannot and never have been able to afford two players per position. Ever. When we finished second all those years ago, we didn't have two per position - we had a less rigorous league and limited competition elsewhere, as Liverpool passed through the pits of despair passing the mid-table mediocrity that was Chelsea, Everton, Spurs and Man City. It was us and Man U. Then Arsenal came back. Then Chelsea got bought. The rest is history. The club has been left behind - a fiercely loyal and proud club, but hamstrung by geography and government/corporate tunnel-vision.
But to say "jacksh!t" is being done is fcking ludicrous. One year ago we'd signed FIVE players, players we all staunchly support. We were the most active in January by some distance, even if our outlay was sub-£20m. We should have done more in the Summer, but were only two players short of a pretty remarkable squad, the best since SBR. We remain only three short, because Luuk De Jong has all but signed. Everton, lauded for their efforts, rely more on loan players than we do - Deulofeu, Traore, Lukaku to name just three. And where are they? Touching distance away. We remain, with 23 games played, in with a shout - albeit remotely - of CL football and still you fickle ficking people complain, but that's what football is - corporate greed, over-exposure, expensive PR and fickle fans, from the very top to the very bottom.