I'm not sure whether this is at all relevant but I heard an interesting story about Red Bull today after bringing this very thread up with a couple of mates.
Red Bull are not an energy drink brand or even drink manufacturers but they are a marketing company. They head of Red Bull went to Thailand (or somewhere in Asia, pretty sure it was Thailand) and he was a marketing guru, everything he touched turned successful. He went to Thailand though and had serious problems with jet lag, ended up finding a small little stall that claimed to give you extra energy for working more hours and thats when he discovered what is now known as Red Bull today (obviously with a few tweaks). He ended up going back to Thailand just to find this little stall and offered him 30% of sales for this drink if they allowed him to market it in the western world and he accepted.
Point is, that red bull are very successful at bringing in extra revenue into companies and only want to be involved with people/organisations that really will be huge for them.
Incidentally this is a story that has been passed onto me so it could be a load of bull.
I don't want Leeds United to change whatsoever in regards to naming of anything associated with Leeds, in fact I will only (begrudgingly) accept them changing the stadium name or even Thorp Arch before starting to complain.