The alarms will be going off right left and centre in Mag land when they go shopping 


Hummel know when they are on to a winner and they will make a fair bit of coin from our kit salesThe most elite part of it all was Newcastle announcing themselves as an ‘Adidas premium partner’ only far Adidas to say ‘no you aren’t’ and give them a template home shirt.
Absolute bluster, eternal comedy gold.
Compare that to Hummel CEO coming out and talking about their deep bond and wish to make our kits for ‘as long as we can’.
We Are Sunderland.
Apparently Adidas are pulling out next season, whether just the scum, or all of football.The most elite part of it all was Newcastle announcing themselves as an ‘Adidas premium partner’ only far Adidas to say ‘no you aren’t’ and give them a template home shirt.
Absolute bluster, eternal comedy gold.
Compare that to Hummel CEO coming out and talking about their deep bond and wish to make our kits for ‘as long as we can’.
We Are Sunderland.
They'll stay in football, it's massive for them. Them and Nike are miles bigger than any other maker, which is why they roll out the identikits. They pay big cash, so they can.Apparently Adidas are pulling out next season, whether just the scum, or all of football.
So the scum product must be toxic? No wonder they haven't got a shirt sponsor and the club have had to retain Howe's services. Richest clerb in da world my arse.They'll stay in football, it's massive for them. Them and Nike are miles bigger than any other maker, which is why they roll out the identikits. They pay big cash, so they can.
It just looks hideous, and I can't imagine many of them like it. Sponsor is another thing mind, half the league is looking for one after the betting ones became a no no.So the scum product must be toxic? No wonder they haven't got a shirt sponsor and the club have had to retain Howe's services. Richest clerb in da world my arse.
That's a good point. I hadn't thought of that. It's not as if SELA was an outrageously large deal, it wasn't. In fact the Saudis haven't really went down the City route of absurdly high "sponsorship" deals, which they could easily have done as the FA have so messed up the City case, they couldn't have complained much.The fact it doesn't have a shirt sponsor is significant. It's not like us or Villa for example, we were sponsored by betting companies so not having a shirt sponsor on a newly released shirt is nothing really, just waiting until the new sponsor is announced. In most cases it'll just be a question of wait until the contract has ended before announcing the new sponsor.
But the mags were sponsored by the Saudi state owned entertainment company, it shouldn't affect them at all. So why have SELA pulled out? The fact it's ended and the mags don't have a new sponsor announced is interesting. This feels like another indicator that the Saudis are losing interest in the mags.
It literally only came to mind late on this afternoon during a quiet bit at work. It's a strange one that doesn't make sense, unless one of two things is happening. One, the mags are getting a huge sponsor deal from somewhere, but if that was the case I'd expect it to be announced now because of the way they like to build themselves up. Or two, the Saudis are winding back preparing to pull out.That's a good point. I hadn't thought of that. It's not as if SELA was an outrageously large deal, it wasn't. In fact the Saudis haven't really went down the City route of absurdly high "sponsorship" deals, which they could easily have done as the FA have so messed up the City case, they couldn't have complained much.
So as you say, why would SELA pull out? They'll get another sponsor no doubt, but you would have thought that they wouldn't need to look.
SELA was a big deal mind. About £20m -£25m a year. Must have run it's course, but interesting that they haven't renewed, unless it's another Saudi business been told to get involved.It literally only came to mind late on this afternoon during a quiet bit at work. It's a strange one that doesn't make sense, unless one of two things is happening. One, the mags are getting a huge sponsor deal from somewhere, but if that was the case I'd expect it to be announced now because of the way they like to build themselves up. Or two, the Saudis are winding back preparing to pull out.
With the Saudi's appearing to lose interest they may have to go back to WongaWould love it to be Wilkinson Sword.
How about ... www.stonewarehouse.co.ukWith the Saudi's appearing to lose interest they may have to go back to Wonga
Edit: just noticed that they went bust. Maybe Lidl then to match the new shirt
I’d pull out as well. No chance I want to procreate with them!!Apparently Adidas are pulling out next season, whether just the scum, or all of football.
No way Adidas pull out of football they’ve just done several massive multi year deals with top clubs and players, and ball deals for leagues.Apparently Adidas are pulling out next season, whether just the scum, or all of football.
Mike Ashley and Sports Direct might be in with a shout. Can you imagine the meltdown?![]()
Aldidas nailed on.It would be amusing if Waitrose sponsored us and the mags got Lidl.