Every little helps ….
“The multi-million-pound agreement, which will run on an initial five-year term, represents one of the largest commercial deals in the Club’s history."
Off the field operations
- Thread starter Oliver's Army
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“The multi-million-pound agreement, which will run on an initial five-year term, represents one of the largest commercial deals in the Club’s history."
‘ …. the rumour is that Bruce left because he tied in the club to Hummel for 10 years at a poor rate of return for the club’
There’s no way Bruce signed off on such a massive deal independently, in my opinion, KLD would’ve been fully involved …
… he’s no Mike Ashley
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I think the answer is that we can't bridge that gap.
The open ambition is for us to be that "established top ten" club, a very big aim in itself. But a few at the club have cited that the ( long) history of the club suggests that this should be our aim.
The change that could come down the line is a European Super League. It might have gone as an idea for now, but it will come again. What the repercussions of that would be is anyone's guess .
But the brutal Premier League truth is that next season, we are one of maybe thirteen clubs whose first and most important task is to stay up .
This is just a wild guess but I think KLD realises the chances of Sunderland becoming a regular 'big club' are slim.
I think he'll expect us to fluctuate up and down the top half of the table as seems to be the fashion at the moment. Spurs, Newcastle, Chelsea, etc are finding that it's extremely difficult to reach the top and virtually impossible to stay there.
I can see Sunderland looking to minimise the fluctuations, buy/sell well and really go for trophies/Europe/CL when everything clicks into place. When things don't quite gel there'll be enough to sustain us in the top half. Too many clubs are careering wildly between qualifying for Europe and avoiding relegation. It's only the promoted three clubs that have saved them as Spurs and Forest were clearly hoping.
The Forest owner and Spurs board have shown how to get it wrong and could pay a heavy price ...
... I'd expect KLD to be more focussed and plan every step as far in advance as possible.
His recent reorganisation seems to suggest he has a clear plan and is ruthless enough to make it happen.
The club is run like a sleeper cell in another country (in a loose lips sink ships sort of way)as in nee information is leaked unless they want it to (a good thing in my book)the rumour is just that a rumour but Bruce leaving is a strange on to me given the short period he has been here.‘ …. the rumour is that Bruce left because he tied in the club to Hummel for 10 years at a poor rate of return for the club’
There’s no way Bruce signed off on such a massive deal independently, in my opinion, KLD would’ve been fully involved …
… he’s no Mike Ashley
You may be right about the signing off of the deal but the deal may have looked good for a league one /championship club but is again rumoured to be one of the worst (financially ) in the premiership!
I've not seen those rumours tbh, I wouldn't know what a good deal was in all honesty.
A poor agreement just doesn't sound like this club at the moment, it's not like KLD just arrived.
The goodwill from the fans due to the Hummel kits is worth a lot in intangibles and also from a marketing perspective. Might offset a lower overall value somewhat.
However, this may focus the club on getting the next big sponsorship deals absolutely right.
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There is a lot circulating about Bruce and the deals from Sunderland biased journos and Vloggers or whatever you call them!I know nowt about what makes a good deal either but it is very strange to see Bruce go after doing on what on the face of it is a great job. Personally i think if you can find someone who does a great job and at heart is a lifelong fan well i would bend over backwards to keep him/her!
I don't doubt it mate, I just can't imagine Bruce saying,
'Hi Kyril, did I mention I'd signed us up for a lengthy deal that's not great but the best I could manage'.
When every aspect of the club is worked out, even minor details, I really can't see it tbh.
No doubt it'll all come out though.
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Im not sure it will ever come out though as time passes interest fades and we move on (just like the mag fiasco around the BCB).Personally I have faith in what KLD is doing but its not a blind faith in a he can do no wrong way as in there lies disappointment.
Its difficult for me in this multimedia world to know who to believe ive come from an era when you watched footy live once e a week (plus 10 minute highlights on tv only )and the only info you got about the club was from the ECHO or the pink and even then rumours would spread throughout the workforce like wildfire.
Now there is so much discussion and analysis online around safc and folk can make a partial living commenting on the club and whilst a lot will be bollocks I end to lean towards folk I can agree with or those who appear honest and earnest .So yes the rumours are floating about on web and i have no idea on there validity.
Personally i have a tendency to take people on face value until i have reason not to (it makes life simpler) i also learnt to generally trust folk but when its important stuff i also like to verify that trust and in most situations (where little is actually known for sure) I would as myself what would I do in that particular situation .Now if I was Bruce(having a dream job as a fan) i would wan to stay to complete the job at safc and if I was KLD i would want a person to stay at my club if i thought he was doing a great job .So until information comes to light to fill in the blanks I will continue to believe that Bruce going is a strange occurrence.
i see the old 'arguments' are starting again about the club/finances/future.
my own thoughts are that we now have a good management structure that 'knows the game', they know what the club needs.
now, we have already seen that they refuse to simply throw money in to reach the top, it has been done many times and has never proved to be the best way, usually the worst with the recent points docking etc starting to catch some out...they are taking the slow but steady route which means we have to be just as patient and hope they can make that last step that would take us from a middle league player to a top 6 as a few clubs have 'made it' so far yet that last step eludes them, could we be the first?
the difference could be that KLD and his family have been around a top club and seen the inner workings, we know he is data driven and if he sees an improvement he aims for it regardless of who has to get out of the club...personally i feel if an owner can do it without breaking rules or massive debt then KLD can.
my own thoughts are that we now have a good management structure that 'knows the game', they know what the club needs.
now, we have already seen that they refuse to simply throw money in to reach the top, it has been done many times and has never proved to be the best way, usually the worst with the recent points docking etc starting to catch some out...they are taking the slow but steady route which means we have to be just as patient and hope they can make that last step that would take us from a middle league player to a top 6 as a few clubs have 'made it' so far yet that last step eludes them, could we be the first?
the difference could be that KLD and his family have been around a top club and seen the inner workings, we know he is data driven and if he sees an improvement he aims for it regardless of who has to get out of the club...personally i feel if an owner can do it without breaking rules or massive debt then KLD can.
People are looking for something that just isn’t there, he came, he delivered, he moved on. These things happen in every top level sport, it’s signs of progress.
Things can quickly go stale if you don’t mix it up every now and again, things are happening off the field almost monthly, not everything makes the papers.
Things can quickly go stale if you don’t mix it up every now and again, things are happening off the field almost monthly, not everything makes the papers.
Fair enough mate, I just think it's a hell of an accusation to throw at Bruce, for being totally inept, and the club for sacking someone for that reason. In all honesty I seriously doubt Bruce would be able to sign off on any deal, never mind one of this magnitude, in his capacity. He'd need at least one director's agreement if not two, the club's financial people wouldn't accept anything less imo.
I think I'll just ignore it unless someone comes up with something more than guesswork.
I was about to post something similar. Checking back, Bruce started at SAFC in July 2023 so by the time he goes it will be roughly a 3 year stint. This is about the perfect length of time in a job for someone who is ambitious and likes taking on new challenges. Bruce has delivered here, massively.
I didn't say totally inept or that anybody was sacked .The only fact that i know for sure is that hes leaving and personally think it odd!I first heard the rumours about the poor deals as a rationale for him leaving from the on the whistle podcast (the Sunderland guy from the echo)and from Connor Bromley and Taff. Where they got them from i have no idea. In truth the bruce kit deal would have looked streets ahead of the previous one organised by the Trotter twins but now may look pauperish when compared to our peers in the premiership. Kld has proven to be very ruthless and maybee there is a clause in the deal that Bruce missed or whatever who knows as I said all I know He is leaving and I personally find it odd.
It could also be that KLD had the 5 year plan to be promoted and we're a year ahead of that so are moving to the next step a year or so earlier than planned. That could mean people like Speakman and Bruce being replaced by next level up people. Bruce going is a shock but it may well have been something factored in to happen at a particular point and as we aren't part of the inner workings we'd not know until changes happen.
Well said Smug I 100% agree with this assessment. Just look how Chelsea Spurs and Newcastle have failed to compete with the big boys despite their massive wealth and sadly we are hundreds of millions behind them fiscally and KLD and his money men are not daft they know it near impossible to compete with them long term without gargantuan investment and probably not even then . Top half of the prem year on year ,competing for cups and odd forays into the champions league will do me fine!
We’ve managed to compete this year mind !
Not saying we’ve cracked it but we are 3 years ahead of where we should be as a newly promoted side
We need every penny off the field with these new rules. That comes at a cost to the regular fans.
We need the commercial side at the top table or us normal fans will suffer the increases.
I honestly believe that as much as KLD wants the best on and off the pitch, hes also very aware the need for the "normal" fans to be able to afford to go to games.
This summer with sponsorship up for renewal, a top 10 finish in our hands could be massive
We need the commercial side at the top table or us normal fans will suffer the increases.
I honestly believe that as much as KLD wants the best on and off the pitch, hes also very aware the need for the "normal" fans to be able to afford to go to games.
This summer with sponsorship up for renewal, a top 10 finish in our hands could be massive
I wasnt talking about on the pitch where we have done wonderfully for a newly promoted side and thats taken 150 million or so of fantastic recruitment ,the best man and tactical management ive seen at this club in my lifetime and wonderful support.For context I was talking around the financial gulf with smug and that what i meant was we are hundreds of millions behind the likes of city ,Arsenal Manure in the financial stakes and im not sure how we bridge that gap or if its even possible!Im hoping our great club gets to the point where three or so sales and 3-4 bad buys does not mean were going to have a very bad season.
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