It feels to me like he no longer met the fresh-hold for inclusion and was being reviewed. Did he deserve to keep his place? Certainly if he was a positive public figure they would have kept him, but they didn’t see him that way.My inclination is to agree with you on Farage, but then I thought about it in a different context.
If I was applying to be, or was a member of an exclusive private club in London (which is essentially what Coutts is), then would I expect them to check me out, including social media, and make an informed decision off the back of that whether or not they would accept me in? Yes, I would. If it was your regular high street bank, less so, but Coutts is a very exclusive, and very unique case.
As a more general point though, yes, it's uncomfortable that there's a slightly disturbing creep toward this kind of thing though - be it the baker refusing the same sex cake, or something with a greater outreach. I'm just not sure that this case is it.
I am not sure I can see much wrong with that. The only undisputed fact is he did not have enough money for inclusion in that scheme.