Aye kids go daft for bright one.
I remember when I was a kid hounding me Mam for a Sheffield United away kit because it was illuminous yellow.
The core market for short sales is young uns.
Tend to be your adults if they buy them be the home kit for the games. I only ever buy training gear (which is decent cos it’s base Nike gear with a Sunderland badge)
I'll have a look at that, I like the idea of wearing Sunderland branded stuff but I'm not one for wearing kits out of the house.