Despite the sportsdirect.com@stjamespark thing, everyone still calls it St James' Park, but now when we see the live ford football special, we'll here the Martin Tyler say something like "Newcastle vs Sunderland, at the walkers crisps stadium... and it's live!".
This is getting a bit silly now.
Or the Tampax Compak Stadium :S
No one will call it by it's new name anyway it's nowt to get upset about imo.