But what is that "direction"?
It's just they type of word the likes of Speakman love. Project, direction, shared values, and on and on. I could think up a hundred of them
They love them because their meaning is fluid and allows the permanent delaying of judgement.
The club is about the first team. There are multiple other pieces of the puzzle, but if they do not serve the needs of the team then they are pointless ; supporters do not cheer on the attainment of achievable milestones, or whatever other fatuous rubbish is spouted by Speakman, when he eventually pokes his head up to talk about this.
Supporters cheer the team on and everything should be moulded to that requirement. Here, the process appears to be more important than the team, and that will get us nowhere in the end.