Sky patently don't give a f*ck about supporters as has been shown over virtually the entire time they have 'owned' football in this country. So in hock are we to them they do as they please. A plague on their house...
We get extra money, extra good publicity if we play attractive football which could give us more support. I totally agree they should give far longer warning of schedule changes and avoid long trips for supporters on work days, and not play games at breakfast time (before 2pm!). but otherwise I don't really get what the problem is.