What Ian Ayre has said to a large extent is right. In the overseas market, the customers do not want to watch Bolton vs Fulham, well very few do. They want to watch Liverpool and Man Uniteds fixtures week in, week out. Its what draws audiences.
Lets look at it another way. If you go into a pub and Fulham and West Brom are playing in general and there is a choice between that and the racing, who will get their way? I'll tell you who, the customers who want to watch the racing.
If its say Liverpool vs someone, and the racing, who gets their way? The customers that want to watch Liverpool. Thats the overall difference. The bigger the audience should dictate the percentage of the cut. Even Man United fans will sit in front of a Liverpool game, they say they won't, but thats lies, its physcology, they want to see Liverpool lose. But they are part of the audience.
So in my opinion, having it shared equally on the overseas deal, not the domestic deal is not right. Its Liverpool and Man United that draw audiences and not Fulham, Bolton and West Brom...unless they are playing Liverpool and Man United.