I'm not, either. I think it's done already, but they're holding back on the announcement until everything's done.
"Nike Stadium delayed"? "Nike Lose NFL Game In Stadium Fiasco"? Pass.
Tick the boxes, dot the i's and cross the t's and then push the sponsor out massively on the first proper events.
Of the many benefits to the 'Tottenham Hotspur ST/\DIUM' name is that it's so unobtrusive. The club have dropped hints about getting a number of key sponsors involved and having different aspects of the stadium sponsored by different sponsors and the stadium has a number of features that should be easy sells....
- the retractable pitch - what vehicle manufacturer wouldn't want to have their name on that? Put it on a TV ad campaign, with your new model driving on it as it moves out? Should be an easy sell.
- The longest bar in the UK. Heineken should be all over this. I would reckon that it was pretty much in the contract to be the booze supplier.
- The South Stand.....the biggest single tier stand in Europe......should be a gimme
- The North Stand Sky Bridge.......has to be one of the most iconic places to sit in any stadium.
- The viewing platform on the South Stand
- The South Podium
The Audi pitch @ The Nike Stadium.........hmmmmm?
The Heineken bar at 'Tottenham Hotspur ST/\DIUM'.........Sure, we love it.
Not having Nike's name on it suits absolutely everyone, even Nike. If that's coincidence, I'd be staggered.


