There were a lot of Allams in Cali in those days in prominent roles. They liked to shorten names for global marketing reasons.
Aha - but they'd stopped off in Boston en-route to Cali and greased a few palms using their inscrutable smiles and a nod nod, wink wink.
I'm not a coffee drinker so have never been into a Starbucks. Is it really junk ? It seems highly popular over here in Toronto, and from what I hear quite expensive.