Aye it’s such a grey area mate, even with a salary cap, only the top players would get the top level anyway and they’d STILL want to go to the bigger clubs, so would it make a difference?
For all that clubs are struggling, there are also many positives from the massive money etc, most of the money remains TV money coming in from News Corp (Sky) into the game and into communities, that’s a good thing.
Let’s not forget where City where, that takeover could have happened to more or less anyone in reality, City had the fortune that Etihad Airlines hub out of Manchester.
I still maintain that apart from the diving and cheating football is a far better game to watch than it was 20 years back, money has aided the game for me not killed it, we just wish the distribution was a bit more even.
United lead the way setting up a proper marketing team and bringing Asian money, the PL themselves followed and absolutely nailed this route.
Any club can put together a great PR team if they recruit and pay correctly and that’s one way to compete.
Many of the top products are in reality little better than the ‘average’, they are just marketed right. I won’t have anything but an iPhone, despite knowing for a fact Samsung phones are as good, arguably better, but cheaper.
I work for a company with a marketing budget that is over £1.3million per day. That’s how you get and stay on top and almost any club in the top 2 leagues could grow that way.