Great response,tlf.
Of course the owners of the Stores would want to keep improving, but in their case, they wouldn't have their best selling range of ,say, baked beans, refusing to leave the warehouse for a life on their shelves, by feigning a headache, simply to get the chance to live on the shelves at a far more prestigious Store, such as say, Waitrose.
I'm sure the Swans' owners want only the best for the Club that they now own. That makes business sense. But they will do it THEIR WAY, and not the way of your average 606'er, who is never satisfied with purchases made anyway.
If they bring in a £2 million player, they are reviled. If they bring in a £10 million player they are reviled.
When they bring in a £15 million player and he fails to impress, they are condemned for buying rubbish.
So they just cannot win.
My message, should you wish to read it, is, give them some time.