This is the problem. We want players to be paid on the cheap.
I honestly think the Allams bit off more than they could chew when they bought this club. The whole name change bollocks was because they **** their pants when they realised they couldn't adequately fund a football club. They didn't anticipate how business in football is done, they didn't anticipate the inflation of prices in the transfer market. They thought they could spend a few bob here and there and become an established Premier League club. Contrast this with Leicester's owners, who know that you have to spend a lot of money in football to remain successful, otherwise you'd be left catching up like a fat kid in a sports day race.