No they wouldn't. They got last years accounts. This financial year doesn't end to the end of this month and they don't get those accounts till December. Last years accounts had no Sela or Adidas money included. With Adidas starting tomorrow that will go on this years accounts as well as Sela.
But do these deals not fall into the next financial year? Do we not look backwards from June 24 for our accounts and the financial fair play?
Those deals will be based on future revenue streams and won’t fall into the tax year ending 30 June 24. They are linked to future revenue streams.
Sela 100% is this year (been last 11 months) and Adidas will 100% be starting by now, plus JD Sports and I'm guessing the training sponsor about to be announced. Up to the club if they pro rata or not. Adidas will not be divvying payments up monthly or quarterly to clubs. They'll pay a lump sum then future payments based on bonuses and sales would be my guess. Pretty sure its up to the club how they account for this at that point.
The club don’t have a choice with pro rata on deal. That’s just accounting principles. If the sela deal started 11 months ago (that sounds about right) then that falls into 2024 June accounts. The adidas deal definitely does not. That falls into 25 June accounts. So the accounts to June 24 need an extra 20m.
Depends how they want to do it...... Clears the spend from last year, knowing the deal is for next 4 or 5 years and will be repeatable.
I'm not convinced. Deal was announced nearly 12 months ago. Wouldn't be surprised if Adidas haven't had to make payments already with regards the Castore Penalty too.
They can’t choose how to do it. That’s accounting standards mate. So if the deal if for a season starting and ending August 24 onwards that’s when the income drops. So the adidas deal falls into next year. But if the Sela and Noon deal started this year I.e July 23 then they do fall into this year ended 30 June 24. So to be clear. None of the adidas money will drop into the accounts for June 24.
It’s true mate. It’s simple accounting standards. It’s called income matching. You can’t take income streams ahead of when they are due.
This I agree with. The future is bright thought. From a commercial perspective we have the best chances of growing commercial revenue out of most of the PL teams. We are untapped.
