I agree with all said before - keep him and play him. He's our no.2 striker in my eyes and we need to give him game time to see what he can do. There's a reason he cost £8m - he has the potential to be a top player, and he's still very young. No idea how McFadden made it onto the pitch against Liverpool and he didn't, game time is exactly what he needs.
I want him to stay big time but what's the point if he's just gonna be sitting on his arse every week. Not doing him or the club any good at all. Bit like AJ at City.