These guys should be aiming to be the best they can possibly be, big fish in the largest pool there is.
This is the problem. They want to be THE big fish in their pond, they don't want to be a big fish and have to share the pond with others. Take Bale for example, at Spurs he's the star player, he's the big name and he's the media darling. If he were to go to Real Madrid, he'd be one of many star players, he wouldn't be the biggest draw in the side and he certainly wouldn't be guaranteed a place in the starting XI.
