Like most other top tier clubs, Champions League qualification is priority #1. The financial rewards are key, not to mention sponsorship, endorsements, TV schedules, image rights and player contracts as you point out. If there's any sniff we'll miss out, Levy will make his move. Let's hope Poch can sort us out and get us back to our old selves...
On an entirely separate note, there's a stupid rumour circling that Verts was apparently caught doing the dirty with Eriksen's missus this summer, and this is the root cause of the disharmony. This has caused a rift between certain sections of the squad and the club have now decided to pull any offer of a new contract to Verts as a result of his behaviour. Poch is understandably finding it impossible to sort out and it explains Eriksen's lacklustre performances.
I must stress that this story came from a United fan via a Chelsea fan so I doubt it has a single shred of credibility. But still thought I'd share, just to highlight the nonsense that get's spread around (with me now being guilty of the same - <hypocrite>Sorry!</hypocrite> ). Most likely a crock of **** though.