He's a world famous sportsman, absolutely massive in both the US and Asia. If he's on your side it's all good.
I agree, it is HUGE... However, I hope we don't emulate him. In the finals, he dominated up until the fourth quarter in each game, where he choked and couldn't score. Jokes flying around the internet (i.e. I asked LeBron for change for a dollar, he was only good for three quarters, Why does LeBron only eat boneless wings? Cause he has a tendency to choke..., etc.)