Sponsor ship works two ways , it has to be good for the club and vice versa , I can't recall what happened but didn't some bad publicity about Suarez ( and I'm only using him as an example) made Standard Charter make some demands on Liverpool to bring him into check ?
The deal was sourced and negotiated by sports marketing consultancy, SportQuake, who will also assist in managing the sponsorship. SportQuake are sport marketing experts who specialise in helping consumer brands understand and use sport to deliver their marketing and commercial objectives. Lifted from SportQuake web site.
Full transcript. Swansea City FC unveil new shirt sponsorship deal with Goldenway (GWFX). Swansea City has agreed its largest sponsorship deal in the club’s 101-year history with GWFX. GWFX is one of the core brands under the fast growing global financial services provider Goldenway. The deal was announced today at the unveiling of the club’s new kit for the 2013/14 season creating a partnership that will help both Goldenway and Swansea City grow their presence in existing territories and also expand into new markets, especially the Greater China area through a number of joint initiatives. Goldenway will be proudly displayed on the front of all Swansea City’s match and replica shirts for the new Barclays Premier League campaign. As a fast growing company with global ambitions Goldenway understand how The Barclays Premier League is a proven platform to build emerging market brands and will utilise the Premier League’s massive Asian fan base that makes up over 30% of the total global audiences, including live match broadcast into over 200 million households in China. Working with sports marketing experts, SportQuake, Goldenway identified Swansea City as the ideal partner having been greatly impressed by their achievements in rebuilding the club over the past 10 years, rising through the divisions to become an established Premier League club culminating in winning the Capital One Cup this year. Swansea City vice-chairman, Leigh Dineen, said: “We are delighted to confirm Goldenway as the club’s main sponsor. “It is the first time Goldenway has invested in football sponsorship and we are honoured that they have entrusted us to carry their brand into the Barclays Premier League and the world stage. “It shows how far we have come over the last decade, on and off the pitch, and I’m convinced that this new partnership will help take our global profile to a whole new level. “Goldenway is trusted by investors throughout the world. They are leaders in the financial industry and I’m sure that we can establish a fantastic working relationship together as we drive both businesses forward over the next 12 months.” Goldenway UK Director, Darren Vickers, said: “Goldenway are excited to be the new official sponsor of Swansea City AFC. The Goldenway ethos shares the same spirit and values as Swansea and we see sponsoring one of the Premier League’s most exciting sides as a key marketing opportunity to help communicate our corporate philosophy. “We pride ourselves on the speed and quality of service and we consider the high profile partnership between a Forex company and a football club as a natural fit for the future ambitions of both the club and business.” Goldenway is an international finance company having diversified business operating in London, Auckland and Hong Kong. The Company prides itself on developing its own world class trading platforms that are tailor made to meet their customer’s needs. A full range of online trading services are provided, including foreign exchange trading, CFDs, precious metals, securities & futures and asset management. The deal was sourced and negotiated by sports marketing consultancy, SportQuake, who will also assist in managing the sponsorship. SportQuake are sport marketing experts who specialise in helping consumer brands understand and use sport to deliver their marketing and commercial objectives.
The potential for the club in terms of overseas interest is massive and we keep our pants up and our identity / integrity intact
I am asking you because you said " we could have got a lot more if we had looked" That statement insinuates that you know there is more out there as opposed to thinking there is more out there. A big difference. I am sure if there were better offers available then we would have gone for them. The simple fact is there weren't so we didn't.
evening PGF, yes be good if they did, give me an Asian holiday but would leave me in a quandary, Asia or Brazil? hell of a lot cheaper to go to Asia
with us playing in europe should be worth more than £2 million...Its a poor deal at the end of the day. I would say £5 million and then they will still be having a good deal. Ill have to show huw how its done im afraid, we are in the premiership and europe now and not in the lower leagues...
