In addition to the points raised above then you will have to wait until next year to see the most vital difference between LFC and our rivals both domestic and European. Liverpool are a real engine of profitability. Our commercial activities are strong and growing. We are not some rich-man's plaything. We are not encumbered by debts. For the accountants amongst you, look past the revenue figures and do some profitability analysis - the results will be startling! The future is not orange - the future is RED - Liverpool RED (but not on our balance sheet and P&L accounts)
Echo what FDD said. Liverpool's commercial activity over the past 2-3 years has been fantastic. Standard Charter as shirt sponsors was a master stroke. The far east pre-season tour is geared to generate revenue and attract new fans. I hope a key decision on which way they plan to go with either a new stadium or updating Anfield is made soon. We lag behing on match day revenue's quiet drastically compared to others.