Clearly I'm going to be on my own here, but I've always thought Gestede would be a good signing. Yes, he's not going to be ahead of CJ, but £5m for a 20-goal Championship striker (and by minutes on the pitch more than a goal every other game) seems great value for me, plus he's a monster who will always be a real handful, has a much better touch and more pace than, say, Becchio who you might compare him to.
He offers something very different to any of our strikers so I don't think comparing him to Jerome is right. It wouldn't be pretty necessarily, but my god can he head the ball (though I don't believe that Blackburn played terrible football with him on the pitch, though I didn't see much so I could be very wrong there). He links up play really quite well and can be relied on to bully defenders (not in a flat track way - he scored against every team in the top eight other than us and Wolves). I'd be happy with us signing him for the £5m or so Watford were supposedly going for.