Hardly any time and effort is being pumped into the South Korea market
by THFC though, is it. A visit by Son and some other Spurs players to the
Seoul HQ of AIA, the sponsor of THFC. Meh.
We have no idea how much goes on behind the scenes though.
Hardly any time and effort is being pumped into the South Korea market
by THFC though, is it. A visit by Son and some other Spurs players to the
Seoul HQ of AIA, the sponsor of THFC. Meh.
We have no idea how much goes on behind the scenes though.
Yes, but US fans are typically not as passionate. It's a result of sports being a seasonal round, I think, leaving the typical fan with as many as 6 teams to root for in the course of the year. The NFL follows baseball and precedes basketball and ice hockey, and there are pro and college versions of what we call football and what everyone calls basketball. But we are loyal to our teams--or, to put it another way, I'm not sure if we are more often disloyal than in the UK. I'm not at all sure to what degree this is or isn't true in Asia, though.They need to brush up on their 'Oh when the Spurs'. A bit rusty
In all seriousness, I've never fully understood the marketing aspect of touring the far-east. Sure, it's an increasingly upwardly mobile emerging market, but the dynamics of following Western sport over there is so different to what we are used to.
South Korean fans don't support Spurs, they support Son. Forgive me for generalising, but there's is far more of a cult of personality than we have in the West, where loyalties are to a team rather than a specific celebrity who happens to play for that team.
Take the US for example. With 'soccer' there growing exponentially, local heroes such as Kasey Keller and Brad helped us to attract hundreds if not thousands of new fans who didn't down tools and switch allegiance to Borussia Mönchengladbach (different colour because I copied and pasted that) just because Keller moved there after us.
If and when Son leaves, this army of fans leave with him. It's as simple as that. So I wonder; is the market sustainable? Is it even worth all the time and effort being pumped into what is ultimately speculative investment? Are we hoping that local companies share a similarly shallow understanding of sporting culture and commit years of sponsorship to us without considering the long-term variables?
The USA tours make a heck of a lot of sense. As I'm sure @redwhiteandermblue can confirm, the culture there is - much like it is here - 'something' makes you fall for a certain team, and you stick with that team for generations through thick and thin.
Yes, but US fans are typically not as passionate. It's a result of sports being a seasonal round, I think, leaving the typical fan with as many as 6 teams to root for as the seasons change. But we are loyal to our teams--or, to put it another way, I'm not sure if we are more often disloyal than in the UK. I'm not at all sure to what degree this is or isn't true in Asia, though.

Don't we all do the same to some extent?There was a guy on my course in uni from Seoul and I've kept in touch with him over the years. Perhaps I'm extrapolating too much but I see him as a typical example of the sports culture out there. He supports Son. Simple as. Fanatically followed Leverkusen for a few years, bought all the bells and whistles and now hasn't watched them play in 2 years. Dumped all the Leverkusen stuff and now walks around in a Spurs shirt. Sorry I tell a lie. He HAS watched Leverkusen play. Twice
There are no right or wrong approaches here and one certainly can't accuse such people of being 'plastic' as they would genuinely follow their heroes to the lower leagues if it came to it.
We've come a long way from loaning in Kazuyuki Toda in a cynical bid to flog some shirts in Japan.Don't we all do the same to some extent?
How many posters here still follow the fortunes of Dawson, Defoe, Mason etc with interest and hoping that they have success?
And former players look out for their former clubs too.
It's not too far removed for a fan to extend their support to an individual, especially where the player has iconic status - as Son does in his home country.
Don't we all do the same to some extent?
How many posters here still follow the fortunes of Dawson, Defoe, Mason etc with interest and hoping that they have success?
And former players look out for their former clubs too.
It's not too far removed for a fan to extend their support to an individual, especially where the player has iconic status - as Son does in his home country.
That's very interesting. I wonder how typical your friend is, though. We know that a number of clubs have millions of Asian fans. It's intriguing to find out how and where people are similar and different. I'd answered you by agreeing that US fans are similarly loyal to teams, which I think is correct. But we're different in so many ways relating to sport, perhaps summed up by the fact we put an 's' at the end of the word. To name something trivial, it's hard for me to comprehend you didn't grow up listening to local broadcasters call games. They tended to be bad, these days they're mostly bland and/or bumbling, but the best were legends. There was nothing quite like seeing our flightless birds score an important goal and hear Mike Lange yell, "HE BEAT HIM LIKE A RENTED MULE!"There was a guy on my course in uni from Seoul and I've kept in touch with him over the years. Perhaps I'm extrapolating too much but I see him as a typical example of the sports culture out there. He supports Son. Simple as. Fanatically followed Leverkusen for a few years, bought all the bells and whistles and now hasn't watched them play in 2 years. Dumped all the Leverkusen stuff and now walks around in a Spurs shirt. Sorry I tell a lie. He HAS watched Leverkusen play. Twice
There are no right or wrong approaches here and one certainly can't accuse such people of being 'plastic' as they would genuinely follow their heroes to the lower leagues if it came to it.
As there's no other place to put pre-season stuff, here's the squad we're taking to the Volksbank Cup ... Shashoua, Tsaroulla
That's the traveling squad. He'll be summoned once they're over there.No Tsathoggua in that list. Injured ??![]()
It's been announced that we have upgraded our shirt sponsor AIA's status to Global Principal Partner and that arrangement will run until 2022. No figures have been given or even guessed at but the term "significant increase" on previous terms has been used to describe the deal.
Again, it's a sign of growth that we've been able to extend and significantly improve this arrangement with a business that is aiming to become the No 1 life insurer worldwide. Added to the Nike kit deal it's real growth in our commercial revenue. Maybe they are our stadium sponsor? If not, maybe connections they can help us with, can become that sponsor? In any event it's all good.
Does anyone know when the game is being played?
I think that games are only 25 mins each half. Fulham competed last year and that was how long they playedAs there's no other place to put pre-season stuff, here's the squad we're taking to the Volksbank Cup
Freeman (GK), Whiteman (GK), Bennetts, Brown, Edwards, Georgiou, Gonzalez-Velasco, Griffiths, Harrison, Lock, Loft, Marsh, Omolabi, Reynolds, Roles, Shashoua, Tsaroulla
It's also worth pointing out how mental the schedule for the tournament is...
Thursday, May 25
Spurs v Werder Bremen (4.30pm)
FC Copenhagen v Spurs (7.30pm)
Friday, May 26
Spurs v Red Bull Brazil (2.10pm)
Mühlenkreis Team v Spurs (5.30pm)
Four games in two days? Shouldn't we be taking more than seventeen players???
Since when has Ozil played for Fulham? He only plays about 25 minutes in every half.....On a good day.I think that games are only 25 mins each half. Fulham competed last year and that was how long they played