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Tigerair/Tiger Insurance interested "Tigers" so says Nick Thompson

Discussion in 'Hull City' started by South West 'Ulltra, Aug 22, 2013.

  1. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    No it doesnt, not in the slightest. I CLEARLY said on this very forum that if there's the choice that it brings in £100million and keeps us in the Premier League but we're called Hull Tigers or we get relegated to the bottom division and are called Hull City then I'd choose the latter. So that completely ruins your point.
     
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  2. John. Walkington.

    John. Walkington. Active Member

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    and that's the message you want the march tomorrow to convey. Give us back our bottom division club and stop putting investment into the club.
    If you did that it would be poorly attended to the extent the you'd be dragging along the banner because you wouldn't have anyone to hold up the other end.

    Anyway its not about Hull City, its about all you lot supporting AFC.
     
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  3. The Omega Man

    The Omega Man Well-Known Member

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    Am I the only one, looking at this and thinking that linking Hull City Tigers and any other tiger branded product just does not work in the marketing world!

    "Hull City Tigers sponsored by Tiger Air" Its bollocks and amateurish.

    Marketing is all about putting your brand to the fore. Neither partner can do this if the branding is too similar. Each element has to have its own identity, in order to gain any advantage. "Hull City Tigers sponsored by Singapore Airlines" links the tiger symbol with the sponsor company and adds value to the message in a market that see's the tiger as a strong brand. The sponsor company gains the image.

    There is also something to be said in the loss of "The".

    "Tigers" is hard to fit into any marketing statement on its own, so you have to add more words to get the same message if you want to include Tigers. "Come and support Hull City Tigers" or "Come and support The Tigers" works better locally and internationally "Hull City -The Tigers" is stronger than "Hull City Tigers"

    AFC provides focus on what Hull City is, the "A" is needed because of Hull FC and although we do not use Hull City AFC in its verbal form we have used it in the badge of the club and as a fan I do believe that it is has more value internationally than some realise. If Manchester United feel that their image is better with it than without it I think that speaks volumes.
     
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  4. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    I dont know how many times we have to go through this but I'll say it again - THE PLAN IS TO DROP THE CITY PART OF OUR NAME.

    And no that's not the message. I dont see what 'putting in investment' and changing the name have to do with each other. I never said for one minute I dont appreciate the outlay his family have made. that doesnt mean we have to change the name. There is zero link whatsoever.

    And Im not going on a march, i didnt even know there was one planned. Allam wont give 2 ****s about a petition or march, he'll only pay attention if it hits his pockets.
     
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  5. originallambrettaman

    originallambrettaman Mod Moderator
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    You're so far off the pace, it's embarrassing.
     
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  6. John. Walkington.

    John. Walkington. Active Member

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    HDM today, very even handed.

    Nick Thompson: 'City' is key element
    It's the row that refuses to go away. With fans planning a protest outside the KC before the Norwich game tomorrow, it has now emerged that Hull City managing director Nick Thompson has been trying to reassure fans over the controversial club rebranding – and has apologised for “a lack of clarity in our communication”.
    And Nick's message seems to be clear: "Hull City" will remain "Hull City".
    In a letter sent out to fans who have queried the name change, Nick writes: "There are two distinct entities; the business and the team. The business was refreshed in the spring of this year and now operates as Hull City Tigers. The team, and all playing matters, will continue to operate as it always has done; we are Hull City.
    "For me personally, 'City' is the key element that links the traditions of our Club with a future that has been shaped over the past two and a half years."
    Emphasising that the club is looking to secure Premier League status and is backing Bruce with signings, Nick goes on to apologise for any "confusion".
    He adds: "If there has been any lack of clarity in our communication that has caused confusion, then I am sorry, and I am happy to clarify that our playing identity remains Hull City, and will continue to do so."
    Supporters' groups are planning a protest march from West Park gates at 2.30pm tomorrow.
    The Hull City 'Ulltras group states: "(We) respect Dr Allam and Ehab for being the saviours of our club but changing the name is not something we want nor can agree to.
    "On Saturday we are calling for a large but peaceful demonstration of fans' feelings on the matter.
    "A slow march will take place at 2.30pm Saturday from West Park gates to the ground and all supporters are encouraged to walk behind a banner making our feelings clear."
     
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  7. John. Walkington.

    John. Walkington. Active Member

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    Not far off the pace, just far from the Lunatic Fringe.
     
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  8. Melbournetiger

    Melbournetiger Well-Known Member

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    Over here Tiger Airways have not got a particularly good reputation,their planes were grounded for a few months due to safety issues.Cheap airline not international
     
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  9. The Omega Man

    The Omega Man Well-Known Member

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    "Tiger tiger burning bright" some how carries the wrong image.
     
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  10. Melbournetiger

    Melbournetiger Well-Known Member

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    Sorry it flies South EastAsia
     
    #30

  11. Hank Scorpio

    Hank Scorpio Well-Known Member

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    Well that's something to shout about.
     
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  12. originalminority

    originalminority Well-Known Member

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    How are supporters wanting to keep the traditional club name of 109 years lunatics?

    Nothing stopping the club seeking corporate sponsorship with our Tigers name whilst retaining Hull City AFC as the official club name.
     
    #32
  13. John. Walkington.

    John. Walkington. Active Member

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    I just think you would all be better served being in the ground early to support your team and to welcome the new players instead of taking part in all this silliness that will achieve nothing, that is when you all decide exact what it is you are demonstrating about.

    How's the knitting of the new Black, Orange and White scarf coming along? <whistle>
     
    #33
  14. TygerTyger

    TygerTyger Well-Known Member

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    As opposed to Qantas:-

    "Qantas' domestic "mainline" operation was originally established as Trans Australia Airlines in the 1940s and renamed Australian Airlines in 1986. Australian Airlines was bought by Qantas in 1992 and operated as a separate airline until 1996, when all domestic flights were rebranded as Qantas."

    Perhaps we should follow their recent example and change kit as well?

    "Paris-based Australian designer Martin Grant is responsible for the new Qantas airline staff uniforms that were publicly unveiled on 16 April 2013. Qantas ambassador and model Miranda Kerr assisted with the launch of the new outfit for which the colours of navy blue, red and fuchsia pink are combined. Qantas chief executive Alan Joyce stated that the new design "speaks of Australian style on the global stage" at the launch event that involved Qantas employees modelling the uniform. Grant consulted with Qantas staff members over the course of one year to finalise the 35 styles that were eventually created"
     
    #34
  15. bum_chinned_crab

    bum_chinned_crab Well-Known Member

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    He's either lying or he's set to clash with our owner, cos he clearly and publicly said something VERY different. If it's the latter Thompson will be getting the sack, simple as.
     
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  16. Dr.Stanley O'Google, HCFC

    Dr.Stanley O'Google, HCFC Well-Known Member

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    So, TT, are you a fan of Trans Australia Airlines? Or of Australian Airlines? Or even of Quantas?

    I ask, because being a fan of a football club/team is a long way from being a passenger, shareholder, or marketing officer of an airline.
     
    #36
  17. TygerTyger

    TygerTyger Well-Known Member

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    Merely pointing out an example of a successful rebranding.
     
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  18. Sir Cheshire Ben

    Sir Cheshire Ben Well-Known Member

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    If this sponsorship comes off, is there evidence to suggest it is down to a change in the club's name as a brand to Hull City Tigers?

    Is there any evidence to suggest it wouldn't come off because we are called Hull City AFC, The Tigers?

    I think the answer to both is no. making any suggestion that it is because of the name change pointless.
     
    #38
  19. The Omega Man

    The Omega Man Well-Known Member

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    Queensland and Northern Terriorial Aerial Services, for ****s sake, you couldn't have chosen a worst example.

    It's an........oh why bother....it's a nice day looks like rain.
     
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  20. Quill

    Quill Bastard

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    ^This.
     
    #40

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