An article some may find interesting - actually tweeted by McCoy, thus creating further confusion as to why he openly voiced his approval of the new rules some weeks ago....
http://www.guardian.co.uk/sport/2011/oct/18/jockeys-whip-didnt-hurt?CMP=twt_gu
In the interests of the sport surely Channel 4 racing could replicate this experiment live on air in order to finally dispel the myths? They could get AP McCoy to give McCririck a few smacks, or maybe Jamie Spencer to give Emma a few playful strokes across her buttocks?