These sharp FX movements are always reported by the doom 'n' gloom merchants as though it's great news for Helmut, Francois and Juan whilst being ****sville, Arizona only for the Brits. They're also reported as if they're here to stay, rather than being peaks or troughs. Yes, of course, the new norm may not be as lucrative for some as what went before, but I'm willing to bet that these poor rates won't remain for the long term; there will be some recovery.
Do we really think that Helmut, Francois and Juan (particularly Helmut) will be happy with the new rates for the longer term, particularly when the Brits buy fewer Mercs, Renaults and sombreros? These rates will be good for British exports, not only to the Continent, but also further afield. Perhaps we'll spend more of our hard-earned at home instead of swapping it for figaros, which can only be good news for our fellow countrymen.
P.S. All of this may lead to the Bank of England raising interest rates sooner than previously planned - they should never have lowered them further t'other month in my humble opinion - which ain't necessarily a bad thing either.