PwC will do whatever their clients instruct and pay them to do. They are not motivated primarily out of the goodness of their hearts or for the benefit of humanity. They are in the business of making money and representing their clients. They are not impartial or objective in that respect. If the CBI told them "Put together a dossier and use whatever criteria is necessary to show that there could be transitional losses after a Brexit", then that's what PwC will have done.
In recent years, the CBI has essentially acted in collaboration with Government, representing the big corporations that lobby Brussels in their own interests, whether or not this is contrary to the interests of mid and small UK businesses. Meanwhile, let's not forget the CBI has a catastrophically poor record at judging these kind of issues.
* It backed the Exchange Rate Mechanism in 1987 and wanted full membership. This led to 15% interest rates and millions of homeowners going into negative equity
* It backed joining the Euro in 1999.
* It has consistently argued for control to be transferred from Parliament and the courts in the UK to the EU
Let's put it like this. If the CBI gave you financial advice on investments, and thereafter you did the complete opposite, you'd probably make a killing...
In recent years, the CBI has essentially acted in collaboration with Government, representing the big corporations that lobby Brussels in their own interests, whether or not this is contrary to the interests of mid and small UK businesses. Meanwhile, let's not forget the CBI has a catastrophically poor record at judging these kind of issues.
* It backed the Exchange Rate Mechanism in 1987 and wanted full membership. This led to 15% interest rates and millions of homeowners going into negative equity
* It backed joining the Euro in 1999.
* It has consistently argued for control to be transferred from Parliament and the courts in the UK to the EU
Let's put it like this. If the CBI gave you financial advice on investments, and thereafter you did the complete opposite, you'd probably make a killing...