This may not take the form of an active boycott Ellers - rather that if the same product, or service, is available from another EU country then they will buy from them instead. 'Brand Britain' will also take another knock if products do not comply with EU environmental standards - if the end result of Brexit is Britain being flooded by products from the USA which fail European standards then customers this side of the Channel will become very wary of anything coming from the UK.
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