Attach Solar panels to the roofs' of each stand thereby cutting the cost of expensive energy bills and earning some extra cash by selling it back to the National Grid, the floodlights could also be used as Wind Turbines generating much needed cash for TwoBob Peeters transfer fund.
and when the wind dies down the electricity could be generated by hundreds of steroid-enhanced turbo-charged hamsters on their wheels.
Allow Chris Solly to appear in lucrative three month panto stint this Xmas - Snow White & Seven Dwarves (his part is obvious...) Donate fee to paying off Roly's 4th Belgian manager, who will be hired & then fired by new year.
Charge CAST a £100,000 pitch fee every time they erect a stall behind the Covered End to spread their lies
In that case, you should re-arrange the fixture for the day of the London marathon - and one of your lot is bound to scoop the $55,000 1st prize - as its sponsored by Virgin I'm sure they will be more than happy for "one of their own" to win it