One of the biggest sporting travesties in recent times was the decision of Sky to buy the rights to show all England (sorry Cym) cricket after the 2005 Ashes win. It was an incredible series and the popularity in the sport ballooned as a result. Then all of a sudden it was taken away from the bulk of the viewing public. As a result, the last two Ashes wins - as good as they were - seemed to slip under the radar somewhat.
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I've probably not mentioned this before but I'm an ex pro (cricket) so understand the way cricket is set up and the distribution of ECB funds is handled.
Firstly, I agree that the 2005 Ashes was a major turning point for the sports popularity but don't run away away with the idea that every kid wanted to become the next Freddie Flintoff overnight, when the governments of the last 30 years collectively sold off school sports fields and virtually zero cricket got played in any non public school the game was always struggling - the poor sides we had in the years leading up to 2005 was related (I believe) to the government and school policies of 1980-2000.
Away from the political arguments it's important to understand that whilst Sky are often criticised for their strategy they have pumped significant sums into cricket at all levels.
The ECB (who collect all revenues from England games/deals) have spent significant sums on grass roots cricket, identifying ex cricket grounds and sponsoring re-development, upgrading facilities at hundreds of clubs, providing training to coaches who are able to qualify then teach kids back at their clubs, capital equipment purchases to improve facilities and upgrade pitches etc.
In addition to this the ECB have subsidised counties who have struggled financially to ensure that staff at loss making counties remain in employment and first class cricket continues to be played in counties such as Leicester, Derby, Kent to name but a few.
None of this would have been possible without Sky investment.
I could tell you some frightening stories of financial investment (with borrowed funds) from counties such as Yorkshire, Lancashire, Warwickshire, Glamorgan and probably the worst recently is Durham who host their first Ashes test in a few weeks.
The ECB will end up bailing out counties who are failing.
If cricket were to return to terrestial TV it would result in massive reduction in income for the sports governing body and with that will come a massive reduction
in sponsorship of projects such as those I mentioned above, it will drive the sport backwards, possibly terminally.
Also there's no guarantee that BBC/C4 want cricket, it's not a global sport so can't be sold around the world, it's played at a time when most people are at work and the set up/broadcast costs are huge, there's very little return for the TV companies.
It pains me to see so many kids playing the game (I also coach) and telling them to go off and study Jimmy Andersons action or Steven Finn's approach for them to say they can't because they don't have Sky but I am of the view that without the investment the ECB are able to make off the back of Sky money cricket will slowly die.