In the early days, I did, very much so. I started supporting Saints in 2003 after they lost the FA cup final, I'm not here for glory but weird a sense of affiliation to a club 100 miles down the coast, I even moved to Southampton for university to see my beloved red and white stripes every week. That affiliation was built upon a bedrock of players who I identified as the true Saints, sure they came and went but there was always a handful of fans favorites in each squad. Now I feel like when I take my seat in the Kingsland corner I have to start cheering a whole new bunch of 'favourites' and the previous lot have pissed off. Its becoming difficult to support a new bunch, . The Southampton way has disappeared in to the greedy and cynical world of football. As a result, atmosphere suffers - how can 30,000 people be expected to come up with creative chants for 5-10 new names in a host of languages if they can't pronounce the name properly. I can no longer sanction paying £35 to see a bunch of names run around kissing a badge that means a lot to me, in the knowledge they will leave for a few extra dollar signs. If loyalty in football is dead, why is the fickle fan expected to remain patriotically loyal to a club?