Think it's only right that we keep up to date with what our previous owner is up to now: Opportunity for Sunderland to hate Coventry even more now.
Presume that, as we are now up in the top 6 we can charge the same amount for shirt sponsorship as the others do, so £40-70million/year. Makes a big difference from the 5million we get off Fun88 at the moment.
Things are starting to snowball now and that will only continue. With the exception of the makems the major tantrums are cooling off so nufc will look more and more appealing to sponsors as time goes on.